Board Area — United National Owners Group

Next meeting will be Jan 21
Our hope by that meeting is that Sandi, Kevin, and Brian will have had a chance to communicate with each other on their progress on talking to several people about joining the Board. Some names that were discussed were Terri Carico, Christine Spence, Paula Naranjo, Seth Van Eyk, Keisha Wynn, and Mahmood Haque. Brian will ask owners in his area. There will be consideration given so the new Board members are not from Texas. The most urgent seat is for Treasurer.

Next Meeting will be Feb 11
At this time we hope to have further discussion on open Board seats and next steps.

Goal is to have seats filled March.

Kurt will reach out to Sasha about the National Ad Fund to set a date for a meeting to seek understanding of the plans KRK Corp has for the resumed required payments from franchisees.

The October 3rd - 5th Conference is still under contract and plans will continue for the Conference to happen as planned.

UNOG Board Meeting

November 17

Attendees: Kurt Hutson, Brian Glover, Amber Caroll- Reitz, Wendy and Darold Frederick, Sasha and David Vinson, Ruth Ann Rose

Purpose of the call is to give David and Sasha Vinson feedback for the Online Academy. Brian’s feedback from his initial experience with marketing the program originally included:

High cost
Times rigid
Parents want more interaction
Competitor programs

Amber’s thoughts now that the price has decreased and she has a clearer understanding:

She will mention it on tours incase there is concern about closures that this is the back up plan
She understands this is quite a marketing differentiator
She now wants her school to use it in her classrooms

David and Sasha covered how interactive the classes are, not rigid, and how the financial aspects work. Accounts are set up via ProCare and then schools get a bill from KOT. They are working on getting a school account for each school to use the classes. It would be great for waiting lists students as well.

Goals for the program as stated by David and Sasha

More revenue for schools (from families that are not enrolled, back up for quarantine issues, waiting list benefits)

More enrichment for classrooms

More top of mind content for schools to use in advertising

Kurt confirmed that the classes are very interactive but that can be hard to convey to a parent. He gave a description of the class he watched and thought it was engaging but did require parental involvement for some aspects. Wendy mentioned that all this great aspects have just not been understood or conveyed and the school owners are just tired. She loves the concept.

David said the intention has always been to make this as painless as possible for the school owners. He described the process of school owners sending their guardian list to KOT and KOT then sends an email out (looks like it is from the owners) and then the parents sign up and then schools pay KOT for the students that enroll. Sasha mentioned that schools could also build supply kits for parents as well.

There will be a live class on Friday that David encouraged the owners to be on in order to experience the class. They did assure everyone the price had been researched.

Amber also suggested that staff training for this would be a great idea.

UNOG Board Meeting

November 5, 2020

Attendance: Wendy Frederick, Amber Carroll- Reitz, Brian Glover, Kurt Hutson, Ruth Ann Rose

A series of round table discussion webinars will be held with the purpose of driving membership and engagement.

Nov 11th - Wednesday 10:00am Amber Carroll-Reitz - facilitator

Topic: Holiday Ideas to Engage Families and Parents

(The email out to membership should encourage members to reach out to Amber with ideas they would like her to share with the group)

Nov 18 - Wednesday Amber Carroll - Reitz facilitation

Topic: Engaging Parents during COVID - Positive Communication

Dec 2 - Wednesday Wendy Frederick

Topic: Ideas for Employee Recruitment

There was discussion about a need for a membership drive and not charging fees since there is enough funds in the account for the conference. Ruth Ann will reach out to Grant and Sandi regarding funds available and what the past conference cost. The estimates received in the meeting was a bank balance of about $80,000 and the conference cost to UNOG of $25,000.

Ruth Ann will email out to all KRK owners about these webinars and announce that there is still free membership for remainder of the year. She will attach a membership form to the email and will add new members to the GroupMe when application is received.

UNOG Board Meeting

October 22, 2020

Attendees: AmberCArroll- Reitz, Wendy Frederick, Debbie Webb, Ruth Ann Rose

Indeed webinar had 21 attendees. Amber discussed more about the program. Once the recording is available, Ruth Ann will send out when she gets it. There was discussion that this type of programming does bring value to members.
Ruth Ann will start setting up topical webinars by topic that was expressed as needs in the UNOG survey.

Debbie suggested that we offer webinars on pinpointed topics they members would like help with to run the schools. She suggested a personnel service or head hunter that could speak to how to be creative with the hiring process. Wendy’s background is Human Resources and discussed that this can be hard for owners since they cannot get out of the school. She also spoke about how the best employees tend to come from great employee referrals. Active recruiting works great but not necessarily in the childcare market. The referral fees to employees was discussed. Understanding your school structure is paramount. How the fees are paid out, scheduled, was also discussed. Going through your local workforce connection is also helpful. There was also discussion about how the unemployment benefits have affected the process of hiring. Having someone on the call who can address the unemployment

Another round table topic could be cost-saving measures without sacrificing quality.

UNOG Board Meeting

October 8, 2020

Attendees: Kurt Hutson, Amber Carroll-Reitz, Brian Glover, Debbie Webb, Ruth Ann Rose

Opening discussion regarded the Online Academy and questions regarding load rates and re financing of schools.
Online Academy is not generating interest. The owners feel that parents who are staying home are most likely already finding inexpensive curriculum or the feedback is that the fee is too high. It could be a great fall back for instances if there is another closing with COVID. Parents could still pay partial tuition and receive access to the Online Academy during that period.

Amber spoke about letting people coming back to her school since she is asking for 1/2 tuition to hold their spot now that classes are starting to fill back up.

Debbie spoke about having a hard time hiring but EJ and Amber said they have been doing Indeed and finding great candidates with amazing talent that are coming form schools that are failing and let go of the “C & D” teachers. They each send $15 - $30 a day to Indeed to get the search posted to more potential employees. Amber spoke about how Indeed works to meet the needs of the school. Amber will send out her contact out and Ruth Ann will work with the rep to do a webinar for the KRK on Indeed.

A poll would be posted on the UNOG GroupMe regarding interest in a webinar regarding Indeed program.

Here is the link to the UNOG Survey https://docs.google.com/forms/d/1vZdsawW4KXalE16Ew9qU1T8xpGH_K6FhA7yROnJtyAc/edit#responses

There was discussion about the level of enrollment of the 27 respondents. There was discussion about royalty payments.

UNOG Board Meeting

August 6, 2020

Attendees: Kurt Hutson, Paul Huff, Amber Carroll-Reitz, Brian Glover, Kevin Kilgore

Topics:

Corporate response from Atlanta meeting.

Rich resigning from the Board and the need for a replacement. There was discussion about royalty reporting and how it is calculated.

There was a discussion about what should be communicated to UNOG members. There is an opportunity to restart the conversation now that there has been a cooling off period. Brian mentioned his desired result was for Corporate to know more about how the schools are doing with finances or how to get customers in the door. It was discussed that the agenda should just be one item and the item was/should be royalties. There is a feeling that Corp feels a sense of disrespect since they are not receiving reports or royalty.

Kurt has stepped up to be the point person to following up with Sasha on the meeting and see how the communication plan is coming along. Kevin mentioned that Sasha has been setting up a school this week. There was discussion about the number of schools that quick paying in January and that the China division is still closed. There was discussion about how Primrose has handled the situation.

The plan appears to be that schools should be paying on the number of children in attendance.

Kurt will reach out to Sasha to be sure some communication goes out to all the franchisees. It was suggested that an email to Sasha about how you plan to pay your royalties is a good idea to be able to have a record of the agreement and to give her a chance to respond. The level of disrespect that is being felt by Janice is deep since people have not communicated with the franchise and just taken it on themselves to take deferment with our communication. There was a consensus that any communication about royalties needs to come from Corp.

UNOG Board Meeting

July 23, 2020

Attendees: Sandi Bennett, Ruth Ann Rose, Debbie Webb, Kevin Kilgore, Paul Huff, Brian Glover, Grant Chilton, Frank Bennett, Amber Carroll - Reitz, Wendy Frederick, Kurt Hutson

Agenda:

Discussion of meeting talking points for meeting with Sasha and David Vinson next week:

The tone of the meeting is not an ambush but rather a way to learn to how to work through they pandemic together. Everyone is scared and worried and working together is the best plan to move forward.

Open communication should be a goal moving forward.

Royalty Questions include should deferment, or forgiveness of royalties.

Working through a plan to help not only the school owners but also help KRK to survive long term. There are questions about what operating costs are for KRK and how assistance could be given to KRK to manage their costs going forward. It will be hard to ask for the operating costs of KRK to be revealed.

Telling the stories of owners will be key to getting the Vinsons to be open to these discussions.

Kevin suggested that those who will be on the call to sit down and write a letter to the Vinsons about their personal situation and to get the letter to the Vinsons before the meeting. Paul suggested that those attending the meeting just copy the letter they wrote to their bank for deferment.

Amber brought up the need for a solution for the owners have been continuing to pay the royalties. Kevin suggested a deferment credit might be the answer. Kevin brought up that the Vinsons will be asking how they are expected to continue with offering schools support and services if many schools are not paying royalties.

There was discussion about how some owners have been paying royalties. Some have been only paying on the number of children who are attending. Since there are so many different ways that people that paying royalties and there should be some suggested method for schools to use.

Services suggested for KRK to provide include to improve the future of the franchise:

Exclusive White label of ABC Mouse with KRK logo of virtual learning.

Private KRK Youtube channel with Curriculum

Printed media available in digital format

Deferred royalties or forgiveness of royalties

Agenda Points

1. State of the Union of both parties - both parties discuss their present situation

2. What does Support from Franchise Support Center going forward for schools?

3. Flexible solutions going forward for different pandemic outcomes

Marketing

4. Virtual Lounge with ABC Mouse

5. Communications going forward

UNOG Board Meeting

july 9,2020

Attendees: Brian Glover, Amber Carroll- Reitz, Wendy Frederick, Kurt Hutson, Maizi Chilton, Grant Chilton, Kevin Kilgore, Debbie Webb, Rich Kernan

Royalties Discussion:

There was discussion about the people who will be voicing the concerns at the upcoming meeting. There was discussion about the financial steps that KRK Corporate has taken with layoffs and letting Woodall go. Kurt gave an update about the attorney that is looking over the franchise agreements for input that will help guide the conversation. He discussed that the business models going forward will change. He suggested that perhaps the answer is a reduction in royalties with an understanding that the services provided would also be reduced.

Wendy spoke about the need for UNOG to understand both parties needs, what resources are available on both sides, and what plan can happy to keep everyone strong. Rich discussed that there is a need for schools to be lead through the process of supporting Distance Learning with marketing, training, and guidance.

Kurt discussed that there is normally a drop in enrollment in the summer and an increase in the fall, but now that increase may not happen in the fall. There was a discussion about how to support the schools that are truly hurting. How can we get ahead of the curve for fall? There was discussion around what KRK Corp could do to help schools gain revenue at this time. Perhaps graphics that help with the messaging about how the schools are adapting to help with remote learning. Wendy suggested that if the owners step up and provide the man power with the planning and KRK Corporate be the leader.

A task force was discussed whose purpose would be to help get revenue up for schools and players. Kurt suggested that the plan format of Discovery point would make sense, where the royalties are capped and other services are limited, only essential workers involved, and the amount of royalties are planned that would keep KRK profitable and help with the school’s survival. Debbie discussed how she is only paying royalties on children attending and that has saved her money.

The meeting next week could be a more of a discovery meeting to be able to hear from both sides about how they are doing with a Corp and UNOG update “State of the Union” type meeting and see what the next steps could be for both parties. What does Corp think are the ways they can help the schools.

Kevin suggested that the meeting be kept more like a first date and not be complicated.

With a money situation being discussed it will be hard to keep the opportunity to have a face to face meeting later. There was discussion about how marketing should continue but with a crash crunch that is difficult if schools are not paying their royalties. As Kevin said as a customer the question could be, “My hamburger does not taste good, how are you going to fix it?”, and the comment back from KRK might be, “How can I provide quality meat without half the customers paying for their meal?” Kurt talked about if KRK would make decisions to preserve cash, high level efforts, and provide less services, that those actions would make long term impact. There was encouragement from Kevin for schools to pay their royalties so the schools are perceived as part of the solution.

It was suggested that the letter Kevin wrote is the agenda for the meeting. Kevin can open the meeting with an update on how schools are doing and invite KRK to share their side of the story.

UNOG Board Meeting

july 2 ,2020

Attendees: Sandi Bennett, Brian Glover, Amber Carroll- Reitz, Wendy Frederick, Kurt Hutson

Royalties Discussion:

There was discussion about who would be going to the meeting in KRK to discuss the royalty situation. Kevin is editing the letter that will be presented. The date will need to be changed to the week of the 13th. Different names were mentioned since there will need to be some thought put into who the owner representatives who will go to this royalty discussion meeting. Debbie, Brian, Pau Huff, and Kevin were suggested representatives. Kurt is looking at his schedule to see if he can go. There was discussion about how this meeting is not just about royalties but rather about how to make the franchise better throughout these times through the new year and to keep an open dialogue and for franchisees to know their legal rights and to have cash preservation plans. There needs to be clear agenda for this meeting and for the “task force” helping with this issue. A mission statement for the task force was suggested and for that mission statement should be shared with KRK and work should be made to be sure it is a two sided mission statement so that both parties feel represented. The idea of a national ad campaign was brought up to try to convince people to come back into the schools. There was discussion about KRK running Facebook ads to convince people of the safety of the schools. Ruth Ann was asked to come up with a budget to create the campaign.

Curriculum Update:

EJ said that Sasha committed to keeping Virtual Curriculum going through January.

General Discussion:

There was talk about the local school districts plans for the fall and how different owners are planning to market to elementary school age children. There was discussion about when to switch to Back to School marketing. It is too early to know. There was discussion about outside vendors coming into the schools for field trips.

Kurt mentioned that there should be an industry wide push to let consumers know that schools are safe. The source of information should come from a 3rd party. There was discussion about having a resource at KRK where articles are housed that gives school owners pertinent information about COVID. It was suggested that KRK send out a weekly email to tell everyone what they are doing each week.

UNOG Board Meeting

june 25 ,2020

Attendees: Sandi Bennett, Brian Glover, Amber Carroll- Reitz, Wendy Frederick, EJ Davis, Kurt Hutson, Ruth Ann Rose

Updates:

Brian and Debbie are willing to lead the group while Rich takes a leave of absence from the group.

Brain discussed ChildCare CRM. It is $59 for the Forms and the sign up is free and the integration is seamless. Ruth Ann will speak to Sasha about a webinar to show everyone the new system and the customizations needed.

Training

Royalties Discussion

Sandi said that she has reached out several times to Sasha about royalty relief. She is not sure if Sasha has actually spoken to Janice about it yet.

There was discussion about who has been paying their royalties. There was the point made that the schools that have paid should get their funds reimbursed. It was discussed that perhaps all owners should not pay in order to bring more pressure to the discussion. Since KRK staff is not traveling right now for training, there is an additional reason to note their costs are down. There was also discussion about the need to continue to pay to be supportive of KRK. Not paying can be a double edge sword, but there was discussion about wanting to be a good franchisee and following agreement. Others felt it is a bad decision to be charging for services not being delivered and that communication is limited.

Kurt said they had approached Sasha with a plan for royalty relief for six weeks for those that were current which was a win -win for everyone. There is frustration about the lack of communication. Sandi explained that in her conversation with Sasha, it was brought up that royalties are the only source of revenue and royalty relief is not optimal. Not paying seems to be the only response that would get their attention. Wendy offered to make the call to let Sasha know about the frustration. The question of polling non UNOG members was also discussed.

Sandi explained that Primrose has deferred royalty payments for the moment. This might be a good time to speak with an attorney about the issue. Placing the funds in a separate bank account to show that the intent to pay is there, but there is disagreement about the services being delivered by contract. Using language that states blank percentage is being provided therefore only blank percentage is being paid.

Having Wendy call and then a petition seem to be the next steps. Points could include those that are included in a letter that Frank had worked on recently. The desire is to just hear from them and to know their intention. There is not a desire to intimidate but rather just a desire to know what is coming so financial decisions can be made.

Making comparisons to Primrose is not optimal since the franchises are different.

Wendy spoke about a possible plan for UNOG Board to visit with schools about the purpose of the letter and the need to work together. This is a plea for help and not an ugly combative protest.

A delivery method to collect electronic signatures will be investigated such as DocuSign.

Ad Fund

Brian will investigate the status of the Ad Fund account. Ruth Ann will pass on the idea that was discussed that the Back To School theme should include “Don’t worry, we got you” since school districts are all doing different things. Welcome Home type of messages are important as well.

Curriculum

EJ will give an update about his visit to KRK last week at next week’s meeting.

UNOG Conference:

Sandi discussed the reluctance of members to travel. She can negotiated a smaller room since the group will be smaller. The other option is to postpone until September 2021.

A virtual meeting was brought up but the in person meeting is just so good for everyone’s growth. Recorded session would be ideal.

The general thought was to postpone until October 3 - 5th. Sandi will verify the new dates and then Ruth Ann will send out communication.

General Discussion:

Ruth Ann To Do:

Ruth Ann will out the new plan for the conference once the plans are made,

UNOG Board Meeting

june 18 ,2020

Attendees: Brian Glover, Wendy Frederick, Amber Carroll- Reitz, Ruth Ann Rose

Updates:

Brian and Debbie are willing to lead the group while Rich takes a leave of absence from the group.

Training

Amber discussed the elective training that KRK Corp provides (they fly out to school)

Is now provided online. She wants to find out why there is a charge for it now.

She will look into it further and provide the info to Wendy to investigate.

Amber asked if there should be a training session for owners. Wendy said the questions be being asked on GroupMe and those questions can be found on the GroupMe chat and could be gathered together for a great round table or training program.

This conversation included the mindset of older owners versus new owners such as cash in the bank versus weekly revenue. New owners tend to not be looking at billing and make decisions

based on amount in the bank instead of projections.

Amber will go through the GroupMe and create a list of questions that pertain to all schools not matter what their income level so that it is meaningful to all.

Royalties Discussion

Brian will reach out and get an update from Rich.

Ad Fund

Curriculum

EJ is in Atlanta this week discussing Curriculum with Sasha and will report next week.

UNOG Conference Break Out Topic ideas:

How do you come out of this?

State Round Table Discussions

Discussions for those in different financial situations or length of ownership

Customer Service and Training

General Discussion:

How are tours being done? Zoom call tours done with iPads and after hours tours are working.

Ruth Ann To Do:

Ruth Ann will resend training programs by email to members and non -members.

UNOG Board Meeting

june 4,2020

Attendees: Rich Kernan, Amber Carroll-Reitz, Brian Glover, Grant Chilton, Kurt Hutson, Sandi Bennett, Debbie Webb

EJ - Update is that he will be going to Atlanta on June 16th and 17th to get the conversation about curriculum going again.

Rich - Discussed the conversation about royalties. He would like to know how many people are not paying their royalties. He discussed that their silence is a damaging issue.

Rich had some initial calls with Sasha and then went on vacation and not sure where things landed in his absence. There was lots of discussion about percentages and other ideas listed on this idea from a previous meeting. There will need to be attention paid to make things equitable for those that collected tuition and those that did not. The consensus landed that the easiest option is to pay on children attending. Sandi suggested that this be based on number of weeks of forgiveness that KRK is willing to do for the schools. It was suggested that it be suggested to KRK that the last two weeks of March and first two weeks of April be given and credits be given for those that did pay. Sandi volunteered to discuss this with Sasha and should state it as a number of weeks and not percentages and that March 16th would be the start of that time frame. She will ask for 6 weeks and then cave at 4 weeks with an understanding that schools must be current in order to receive this benefit. If the call does not go well, a formal letter will be the next step. Rich suggested that the information about other franchises plan’s be on hand for the meeting. The meeting will be set for tomorrow if possible.

Resolution of request from previous meeting (shown here for discussion purposes):

Beginning for month of March - Only pay royalties on children that attended during a particular period (could show total revenue and then show what percentage came from children who actually attending). Beginning for month of March through rest of 2020. Zero royalties on last two weeks of March. If March’s full royalties already paid, then the difference could be deducted from the next month’s payment. Schools that closed do not pay royalties since they did not have children attend.

2. Last two weeks March forgiven (rebate if March paid already)

April 2.5%

May 2.5%

June 3%

July 3%

August 4%

September regular rate

Other discussion included talk about the EIDL repayment. The only “gotcha” in the paperwork was to let the SBA know if an asset is sold. You do have to document what the funds were spent on for operations. Debbie discussed why she did not apply for that money. There was also discussion about banks refinancing. There was discussion about the new PPP payback requirements.

UNOG Board Meeting

April 30, 2020

Attendees: Amber Carroll - Reitz, Kurt, Wendy Frederick, Kurt Hutson, Sandi Douget

Amber spoke about her school’s Drive by graduation.

UNOG email ideas were shared about content that could go out to members and non members.

Hiring pool exceptional right now

GA schools getting $240 per child for month of Feb from DECAL. Only state that is giving money back to the providers. This was unexpected and is a grant. Kurt discussed shared work programs and how he wished he had implemented this program from the beginning.

There was discussion about how PPP and unemployment are going for different members.

Main focus right now is owners just staying alive right now. There were also discussions about how the 10 person in a room requirements will effect parents wanting to come back to the school and the system for bringing parents back according to how they have been paying.

UNOG Board Meeting

April 16, 2020

Attendees: Amber Carroll - Reitz, Kurt, EJ Davis, Wendy Frederick, Kurt Hutson, Brian Glover, Sandi Bennett

Amber discussed her upcoming conversation with Sasha about having re - grand opening for all the schools that would be lead by Jim McDonald. He has approached Amber for an engagement of $15,000 for ideas that would help with schools re - opening ideas. Schools could then decide if they want to use that program. The consensus was that this would be a project that could be done by Woodall and Rose Marketing. Amber will follow up with Sasha on this idea. Ruth Ann mentioned that the term “Grand Re-opening” did not feel right. It does not speak to the determination to stay open that many schools exemplified. Something with a more personal tone of things like: Family Reunion, Home Coming, and Welcome Back were discussed. These ideas felt better than the term of Grand Reopening. Lots of ideas flowed from this message idea.

Amber discussed her school’s Drive In Graduation for students. She is also doing yard signs for the children and those will be out in front of her school and the children can take those home later.

Ruth Ann introduced her speaker series on hope and revamping and got feedback.

Wendy was curious about if other owners are fearful of teachers not coming back. Brian, Kurt, and EJ discussed examples of teachers unemployment benefits that are happening in their schools. Sandy brought up the additional $600 that teachers can get that will push them to higher income on unemployment than on payroll. The message needs to be that longevity of employment needs to be conveyed and not the short term gain. Wendy talked about sharing teachers with other KRK schools.

Kurt discussed moving people to minimum wage so they qualify for unemployment. This would make sense to keep payroll cost low and allow staff to get the most pay possible. Then on week 8 a bonus could be given to the staff to meet the PPP forgiveness loan. He discussed timelines of the PPP and forgiveness works. EJ discussed the PPP is now capped out. Ideas about ideas to keep students and families engaged were discussed.

UNOG BOARD MEETING

April 2, 2020

Attendees: Sandi,Bennett, Grant Chilton, Amber Reitz, Ruth Ann Rose, Debbie Webb, Maizi Chilton, Brian Glover, Wendy Frederick, Ruth Ann Rose

Loan and Grant Issues:

There was general discussion regarding the various grants and loan applications processes. Grant shared some of his strategy for this crisis. A list of items need for the PPP loan application process was shared as well as the SBA Disaster Loan Assistance. There was discussion about how schools can continue to provide education to be able to get parents to understand the value of half priced care they are providing.

UNOG BOARD MEETING

March 5, 2020

Attendees: Amber Carroll- Reitz, Brian Glover, Kurt Hutson, Rich Milton, Sandi Bennett, Debbie Webb,

Curriculum Update: EJ Davis

Update on Shift Conference was given by Amber and she said that he did not suggest it for KRK owners since it was more for those that are just opening schools.

Ad Committee Update: Amber Caroll-Reitz /Ruth Ann Rose

Amber reached out to the Bombas sock company regarding a partnership. Ruth Ann will continue to work with Amber on a plan.

Financial Update: Grant Chilton

Membership Update: Maizi Chilton

Operations: Wendy Frederick

Will not be able to go to the Owners Conference due to other commitments and also expressed the desire to be a worker bee but not able to lead a committee at this time. She spoke with Sally of KRK Greatwood #23 TX is interested in being part of the Curriculum pilot. She has been gathering information that Kurt requested such as basic operations manual and best practices. Ruth Ann will send out Kevin Kilgores Operation notes that he shared at the Houston meeting.

Rich Kernan:

General Discussion:

Brian will be working on the Ad Fund expenditures and report back to the group soon.The webinar regarding the Corona virus went well. Sadly the Q & A function did not work but overall the feelings are that it was informative. Rich got a GroupMe and UNOG portal thread going regarding the information. Amber suggested that it would be nice if Bert’s firm could continue to put out answers to further questions. Brian said most likely those who are retainer could continue to get information. Sandi will reach out to Bert about further information. Sandi shared his retainer is $600 a month. She feels the retainer is money well spent. Debbie has switched to Taylor and English in the Atlanta area that specializes in the child care market place and government regulations that concern child cares. Debbie will check to see if that firm has a national presence.General discussion about the virus was held. Rich lead a discussion on how the others on the call felt their families were feeling about the virus. Wendy mentioned that there is one case in the Fort Bend county. Brian stated there was a probable case in his area and so far no one panicking. Debbie wishes there was more guidance in how to react should the situation worsen. Rich will ask Marc Sklar to give information covering business interruption insurance and it can be put up on the UNOG portal.

Rich will follow up with Jessica regarding the CRM project.

Debbie and Sandi shared their experiences touring the Texas schools and suggested that people tour Kevin’s school last since his remodel is so impressive.

There is still not an agenda for the KRK Conference. Sandi has been pushing Tony for the agenda, There has been a request for UNOG and Ruth Ann to speak but not details of the topic have been provided as yet.

Debbie asked that UNOG look into the process of the steps taken when a school is de-branded regarding websites and social media being taken down. She will ask Sasha about this process.

11:03 Meeting adjourned

UNOG BOARD MEETING

February 27, 2020

Attendees: Amber Carroll- Reitz, EJ Davis, Kurt Hutson, Rich Kernan, Wendy Frederick, Ruth Ann Rose

10:00 - 10:05 Curriculum Update - EJ Davis

The two curriculums being considered for pilot programs are CLI and Discovery Based Play.

Sasha is looking for volunteers from within UNOG to take place with these curriculum pilots. EJ will put questions together regarding the pilot requirements.

Sasha is aware of the concerns of UNOG due to competition in the market place.

Amber is volunteering Pearland to be in the Pilot. There is a program in Scotland that both Sasha and EJ are interested in going to see in person. Sasha is dealing with questions concerning the Corona virus and the curriculum pilot is next on her list of things to work through. Kurt mentioned that CLI now has a curriculum.

10:05 - 10:10 Ad Committee Update - Amber Caroll-Reitz / Ruth Ann Rose

Amber discussed the Sock Drive national effort that is part of the summer camp curriculum. Sasha is researching local entities that would need the socks contributed in each region. Socks are the number one item requested by those in need. Amber discussed various ways that schools could do to get the parents and community to donate socks. Ruth Ann and Rich mentioned the sock company Bombas that have a giveaway program that might be interested in partnering with KRK.

Kurt mentioned that any means a school uses to disinfect their school to be sure that is marketed to parents. Wendy mentioned that owners need to stay level headed and calm and not project alarm to parents.

10:15 :10:20 Financial Update - Grant Chilton

10:20 - 10:25 Membership Update - Maizi Chilton

10:30 - 10:35 Rich Kernan

Discussed the guidance KRK will be giving to school owners considering the Corona Virus. It is his suggestion that owners point parents to sources of information and not be the source of information. For example, send them to the policy page on withdrawals. There is a suggestion that owners tighten their belts and prepare for withdrawals and prepare for teacher questions regarding unemployment benefits. Rich suggested that owners come up with plans that help them to recover gracefully and not put themselves in a situation that puts their financial situation in jeopardy. EJ asked if past epidemics concerned school owners and Rich said in the past did not affect business. Rich suggested that schools prepare for a lack of new enrollments and increase in withdrawals. Rich said that any advice a school gives to parents should only come from reputable sources like the CDC. Questions were asked about what would happen if teachers show up in masks and concerns were raised about a press conference that is scheduled today regarding the crisis.

EJ mentioned the idea of making disinfect services increases. Rich repeated that point to reputable sources. Amber found a local ISD source that states at this time Pearland is not advising any precautions at this time. Rich again advised owners.

11:00 Meeting adjourned

UNOG BOARD MEETING

February 20, 2020

Attendees: Wendy Frederick, Amber Carroll - Reitz, Ruth Ann Rose, Brian Glover, Rich Kernan, Sandi Bennett

10:00 - 10:05 Curriculum Update - EJ Davis

Not able to make the call since he is at the Shift Conference.

10:05 - 10:10 Ad Committee Update - Amber Caroll-Reitz / Ruth Ann Rose

10:15 :10:20 Financial Update - Grant Chilton

No report

10:20 - 10:25 Membership Update - Maizi Chilton

Azra Khan and Ketan Gitan will be joining UNOG.

10:30 - 10:30 Rich Kernan

CRM kick off call happened on Tuesday. Overall idea is a portal based implementation guide and a standard guide for KRK as a franchise. KRK has a meeting with CRM to get a demo of the product on 2/25. Rich would like Brian Brown to check on how the enterprise version of the ChildCare CRM would be installed and the operational needs and concerns. Brian has not given pricing for his work yet. Jessica Ballard would be the project manager within KRK. She will act in the role that Tony fulfilled on the website project. Ruth Ann will work on the pricing of the content. Brian can give Ruth Ann an outline of what is needed. There is hope that there can be a presentation of the core basic tools that a school would need to know how to do such as: how to add a family, how to send an email, how to run reports, etc. Rich stated that having current CRM users such as Amber, Brian, Sandy, and Debbie evaluate the training content prior to the release to the other franchisees.

10:35 General Discussion

Wendy is willing to help come up with coming up with some training ideas of how to acquaint front desk staff with how to get accustomed to using Childcare CRM since she is working with a school just coming on board with the software.

Sandi asked Wendy to join in on planning the UNOG conference for September and there was discussion about what type of social event to do for UNOG at the KRK conference in May. Amber will work on some kind of special ribbon or sticker for the KRK Conference that will designate UNOG members. We will need to be sure to plug the KRK Conference at the Houston meeting. Ruth Ann will add reminders about the Conference on UNOG emails.

Rich is confirming that there is time on the KRK Conference for UNOG to do a presentation. Rich also suggested that a new slate of UNOG officers be suggested and elections held at the UNOG Conference in May. Rich mentioned that having some time for this discussion to be held during his dinner at the KRK Conference.

11:00 Meeting adjourned

UNOG BOARD Meeting

February 13, 2020

Attendees: Brian Glover, Kurt Hutson, Amber Carroll-Reitz, Rich Kernan, Maizi Chilton, Ruth Ann Rose, Grant Chilton, Jessica Ballard

10:00 - 10:05 Curriculum Update - EJ Davis
No report

10:05 - 10:10 Ad Committee Update - Amber Caroll-Reitz / Ruth Ann Rose
Pilot program still under way. Advertising committee meets in March to review results. There is uncertainty if Jim received his “pause” services letter

10:15 :10:20 Financial Update - Grant Chilton
$85,000 in the account

10:20 - 10:25 Membership Update - Maizi Chilton
New Members include: Alfonso Velasco, Stephan and Laura Patton, Wendy and Darold Frederick, Robert and Karen Hawthorne

10:30 - 10:35 Rich Kernan
Rich discussed the issue of schools not using ChildCare CRM effectively and covered a problem statement of the issue and a solution suggestion. Sasha has committed Jessica Ballard to the project for 12 hours a week and Rich has discussed the project management role with Brian Brown. He gave examples of how the ProCare site works and how that could be way a KRK implementation guide could be laid out. There would be a beginner and advanced topics in the guide available.There would be three main pieces:

What does a standard KRK data base look like/ boiler plate version.
Portal Implementation Guide
In house KRK expertise or outsourced expertise for training

Rich stated that this could partially be funded by Operations. Brian and Amber mentioned that it could also partially be funded by the Ad Fund since the data would be useful to KRK to see the overall school marketing efforts. KRK is now providing CRM to all new franchisees. Brian can help with manage and lead the enterprise version of the software. Debbie is talking to other super/enterprise users to get more ideas of how they use the software. Sasha is on board with the project. This might include Ruth Ann’s team working on the content of the training media. Brian would also look to see what all CRM already includes. Rich also discussed how the KRK portal would work.

Jessica Ballard joined the call. She introduced herself and covered her project management past experience and current KRK projects. She said there will be a demo on February 25th for Sasha, Tony, and Jessica of ChildCare CRM.A budget has not been set yet by either Brian and Ruth Ann since the scope has not been set and the work could become tedious, although not difficult. Brian Glover asked who would be on the work group. Rich explained that it would include Brian Brown, Chuck, Ruth Ann and Jessica Ballard. School owners like Amber, Debbie, Brian Glover could review training docs as they are written to review them. Ruth Ann’s team could also serve as the content experts. Jessica hopes to learn more about what support is available from CRM. She stated that many owners would be familiar with how to use a CRM but from desk staff may not be so familiar. Rich discussed a kick off meeting call: Jessica, Sasha, Ruth Ann, Brian, Amber, Debbie, Peggy, and Rich would be great. Jessica will find out about Sasha’s time.

10:35 - General discussion and wrap up

Kurt Hutson asked questions about what the due currently cover. Last year’s conference cost approx. $25,000. The costs that are covered include Board Member travel cost to Board Meetings, Rose Marketing costs, and the conference costs. Other ideas to spend the funds could include newsletters and other communication tools. A Board Meeting should be held in June or July. Ruth Ann will reach out to Sasha for her availability. Ruth Ann will add Wendy to the call reminders. Kurt said she would like to work on an Operations Manuel.

11:07 - Meeting adjourned

UNOG Board Meeting

February 6, 2020

Attendees: Amber Carroll Reitz, Debbie Webb, Kurt Hutson, Brian Glover, Ruth Ann Rose

Rich Kernan:

Curriculum Update: EJ Davis

Ad Committee Update: Amber Caroll-Reitz/Ruth Ann Rose

Amber covered some research opening up college accounts as enrollment incentives for prospects.

Training Committee Update: (seeking nominations)

KRK May Conference Update/UNOG Conference Update: Sandi Bennett

Membership Committee Update:

New member: Dallas area school owner Alfonso Velasco and Atlanta owner Robert Hawthorne
2 Houston area owners in process
Corrie Mueller is requesting more information - could someone call her?

Financial Update: Grant Chilton

General Discussion:

Debbie spoke about KRK Corporate’s desire to have more consistent and uniform use of ChildCare CRM to that would help with the collection of marketing data across the franchise. This would also help new franchisees when they are coming on board. She mentioned that many competitors also use ChildCare CRM and this needs to be done to keep current in the marketing place. Debbie mentioned the Brian Brown has been discussed as the project manager of development of this potential program. There are also meetings set up with an enterprise system user of ChildCare CRM to get a better feel of how this could work. Rich and Debbie are being part of these discussions and this would fall under the Operations Committee. Brian also volunteered to help. Debbie spoke with Chuck and he has a process that would help merge data bases into a data base that KRK Corp can use. For schools that have not done a lot of customization the merge would not be difficult to do in theory. First steps should be to set up the corporate data base and then merge school data into it so corporate has access to aggregate data. Debbie and Amber also spoke about the usefulness of the calendar function of ChildCare CRM for tours and other admin tasks such as interviews.

UNOG Board Meeting

January 30, 2020

Attendees: Debbie Webb, Amber Carroll- Reitz, Sandi Bennett, Rich Kernan, Kurt Hutson, EJ Davis, Ruth Ann Rose

Inquiry Progression: Rich Kernan

Rich Kernen gave an overview of an Inquiry Progression in a power point presentation. The questions that need to be addressed are:

What is the data to prove most searchable school terms?
How much does a school have to spend on Google for those Terms?
1. There is a need to do a and send analysis on the 4 biggest search terms. Ruth Ann will have her team answer that question at next KRK Ad Fund meeting on February 5th.
Can we show a school owner how to see their organic ranking? (What goes into Google Ranking).
How do we help our customers help with the school reputations/be school ambassadors?
How do we better implement the Enrollment/CRM systems which have the most emotional weight for decisions be the most efficient?

Rich showed several slides with the aspects of different actions that take place in the process if the inquiry and the actions a CRM needs to have spelled out in a user guide. He also mentioned that KRK has decided to put Jim’s contact on pause until the other pilot initiatives are caught up and then he can be re-engaged in the future.

Curriculum Update: EJ Davis

Corporate moved our call to next week about curriculum.

Ad Committee Update: Amber Caroll-Reitz /Ruth Ann Rose

Amber is trying to get in touch with Sasha to see if she wants to approve next initiatives and video that Jim has been working on.

Training Committee Update: (seeking nominations)

KRK May Conference Update/UNOG Conference Update: Sandi Bennett

No report

Membership Committee Update:

1 new member: Dallas area school owner Alfonso Velasco
Corrie Mueller is requesting more information.

Financial Update: Grant Chilton

No report

General Discussion:

Conversation was held regarding the work that Ruth Ann has been doing with the Huffs to come up with a KRK branded content package for Childcare CRM.

UNOG Board Meeting Notes

January 16, 2020

Attendees: Maizi Chilton, Debbie Webb, Amber Carroll-Reitz, Kurt Hutson, Brian Glover, Rich Kernan, Ruth Ann Rose

Special Topic - ChildCare CRM: Rich Kernan

Curriculum Update:

EJ is reaching out to Sasha and Julie Moye to get background information and has compiled a list of questions to ask them both regarding the current status of curriculum.

Ad Committee Update: N/A

Training Committee Update: (seeking nominations)

KRK May Conference Update: N/A

Membership Committee Update: N/A

Financial Update: N/A

General Discussion:

Kurt Hutson reached out Wendy Frederick and she is willing to help on a committee. He will follow up more with her later to determine if she wants to do Operations or Training.

Trung is interested in serving in Operations but does need a starting place to begin the effort. It was suggested that Trung be asked to come up with topics such as looking over the Standard Operation Procedure Manual. Kurt will call Trung to follow up and help get this effort going.

Kurt has spoken to Paula in the recent past about keeping a document of new issues that as a first time owner she could have used help with as she experienced those issues. More discussion took place on different types of updates for Procedure Manuals that would bring value to UNOG membership. Having a dedicated person at KRK to work with would be very important and this project could bring a wealth of information for Sasha to add to the franchise. Questions that could be answered could include how to run your front desk, smartwatch policies, etc. Getting a current copy of the manual and then UNOG produce a version that has members’ ideas included which would give added value to members.

Kurt gave update on the brand standards that Corp is working on that will help owners who are about to sell or wish to know how their school measures up to brand standards. Sasha had mentioned that the portal she is working on is close to being finished and that portal could be a great place to store Operations Manual updates.

Rich discussed the Pilot Program meeting and how there is a need for schools to be able to monitor their sales process in an end to end format that shows how the internal work flow with leads occurs and what the life cycle/path of a customer inquiry looks like. Being able to present a process or product could be created that proves ROI and could be presented in May to give owners insight on their sales process and increase ROI. He also discussed how the enrollment specialists at the schools could have incentives to use the program and if new enrollments stayed at school for a certain length of time. This would have to be an integrated solution and have someone to drive the process and to be an analyst looking over the data to guide school owners. Rich thinks Sasha would love to see more data on inquiry conversion

UNOG Board Meeting Notes

January 9, 2020

Attendees: Rich Kernan, Maizi Chilton, Amber Caroll -Reitz, Sandi Bennett, Brian Glover, Kurt Hutson

Ad Committee Update: - Amber Carroll - Reitz

Jim has given us the first five initiatives that are now being done. He has given the plan for the next five initiatives. The thought is to bring the implementation in house for the initiatives in house and bring Jim back in once the initiative’s reporting is done and to help plan the next steps.There is a concern there is ambiguity as to Jim’s channel of communication and project management.
Since there is a meeting with him on Tuesday regarding the progress of the current pilot program, there was discussion about seeing how that meeting goes and see if he steps up and produces interpretation of the results of the first month progress. Amber has spoken to Jim about deliverables but has not seen any as yet. Consensus was to see how the pilot meeting on Tuesday and the UNOG Ad Committee meeting on Wednesday go before making any changes.
Sasha should be invited to the UNOG Ad Committee call. There are indications from Sasha that a marketing leader will be hired soon. There is a need for a marketing department.

Training Committee Update: (seeking nominations)

Kurt will reach out to see if Wendy Frederick would be interested in this Chairmen position.

KRK May Conference Update:

Sandi Bennett will reach out to see how the conference planning is going.

Membership Committee Update:

Maizi Chilton and Ruth Ann will work on perks for the KRK conference for UNOG members and to determine who to reach out to for membership to keep the membership growing.
Ruth Ann will create a survey that asks for nominations and thanks past members for their service.

Financial Update:

Grant Chilton reporting on the balance in the account and verification that Ruth Ann ran the monthly payments. Ruth Ann raised the question about multi school owners payments and Grant confirmed that each location should have a membership dues payment.

UNOG Board Meeting Notes

December 19, 2019

Attendees: Kurt Hutson, Amber Carroll - Reitz, Debbie Webb, Ruth Ann Rose, Brian Glover

Curriculum Update: - EJ Davis (not on call)

There was discussion that EJ is committed to the role of leading this group but most likely needs some clear direction on where to start.
His first steps should be to reach out to Julie Moye and Sasha to get the history and then to survey the Board to see what direction they can give to him. Special attention should be paid to how CLI and KRK curriculum would work together in the areas of training and assessment tools.
Perhaps EJ should survey school owners to find out what they are using. Kurt spoke about the changes coming up in Texas with the changes to Pre-K. Kurt discussed Frog Street Curriculum.

Ad Committee Update: - Amber Caroll - Reitz

Pilot program is coming along well. The committee met yesterday and went over the next 5 possible initiatives. The initiatives include New Move Ins, Market Saturation, Counter Attack Program, Broad Media, and Retail Visibility.

Operation Committee Update: (seeking nominations)

Wendy Frederick was nominated. Ruth Ann will send an email and invite her to next meeting.

Training Committee Update: (seeking nominations)

Amber will speak to Sasha about the timeline KRK has for their training videos.

KRK May Conference Update: Sandi Bennett (not on call)

Hotel link is now available and Maizi and Ruth Ann to meet in January to go over perks for UNOG members at conference.

Membership Committee Update: Maizi Chilton (not on call)

Financial Update: Grant Chilton (not on call)

General Discussion:

Debbie suggested an email goes out to ask for volunteers to serve on the open committees. Ruth Ann can get a survey out with a list of current Board members and committee members and the openings to try to get more volunteers.
The email could serve as a thank you to the current members who serve and request for new volunteers. It was suggested an Org chart be included that shows what corporate person is attached to that committee. This would build a great consensus with Corporate and create a healthier environment.
An incubator program for new owners was discussed. People being busy and not having time to serve is a big issue. It was discussed that this is no longer an adversarial relationship with KRK but rather a team approach.
There was also discussion about the length of terms for Board Members and a thought to have some kind of celebration for those that have served during the Conference.
Ruth Ann sought out advice on the membership recruitment as to whether the UNOG training videos.
Amber shared the outcome of her meeting with Sasha about UNOG Board members being paid for their service. She said that unity between KRK and UNOG needs to be solidified before this topic is broached again. She feels the perception is the relationship is still somewhat adversarial.
There was discussion about how Board members getting paid can taint the value of UNOG and the motivations of each member. There was discussion regarding awards from Corporate for owners who have made major contributions whether they are UNOG members, new owners, best open house or perhaps ask Sasha if she needs ideas on how to build more rapport with owners.

The UNOG group will not meet on Dec 26th but will resume on Jan 2, 2020

UNOG Board Meeting Notes

December 5, 2019

Attendees: Maizi Chilton, Rich Kernan, Brian Glover, Amber, Carroll- Reitz, Debbie Webb, Kurt Hutson, Ruth Ann Rose

Curriculum Update:

Ad Committee Update:

Pilot has begun and reports will be out in January. Amber and Jim meet with Tracy and Sasha next Friday to keep the branding effort moving forward.
She has spoken to the Houston Owners and those in the Pilot program about submitting ideas for branding. Sasha would like the new branding message to have substance and longevity.
The goal is to come up with 4 ideas with branding options for Jim to research and vet those ideas. Amber would like for the Chick-fil-a model to be followed. Amber and Jim will be in Atlanta in January to work through the ideas with Sasha and Tracy in a collaborative setting.

Training Committee Update:

Curriculum Update:

At the Houston Owner meeting it was suggested that a special training for Curriculum Directors in the future.

KRK May Conference Update:

Kurt brought up the point made by Sasha that under performing schools would be required to attend the May KRK Conference.

UNOG Conference:

The contract is signed for the September conference.

Membership Committee Update:

Health Insurance Survey results were published and Marc is moving forward with looking into policies. The number survey results were low in number.

Financial Update:

General Discussion:

Rich discussed ideas to help speed up royalty payments into KRK since Sasha asked for help getting input from franchisees.
Discussion items included the inconvenience of weekly payments, possibility of a late fee, calendar reminders, portal payments, and electronic payments.

UNOG Board Meeting Notes

November 14, 2019

Attendees: Brian Glover, Amber Carroll-Reitz, Rich Kernan, Debbie Webb, EJ Davis, Sandi Bennett

Agenda:

Curriculum Update:

EJ will reach out to Kurt to get a place to begin that committee work. EJ ca

Ad Committee Update:

Will go to one meeting a month now that the Pilot Program is in go mode.
Kick Off call happened and agreements from the schools are being collected.
A Sales Training call will happen next Tuesday to go over sales calls and tracking
The Einstein brand will not be approving KRK to use their brand.
Tracy is working on 3 creative ideas and brand messaging should be solidified by December.
Amber asked for others on the call to poll their directors and teachers for ideas
Rich said his people had questions about what all was included in the Pilot. These schools will get Online listings, Rize, Google Ads, and website customization.

Training Committee Update:

Sandi said Tony was working on the new training portal.
Rich gave an update to the other members about RightNow Video platform that could host the KRK videos, give schools ability to assign training courses to employees, and employees can view self help content with anonymously.
The Pilot will launch in January

KRK May Conference Update:

Rich is checking to be sure UNOG has a presentation at KRK Conference. Amber will ask Sasha about UNOG name tags for UNOG membership.
Amber suggested a magnet logo name tag with just the UNOG logo.

Membership Committee Update:

Ruth Ann sent EJ some names to call for membership.

Operations:

Did Kurt reach out to Paula regarding if she would like to help write a manual for new owner or give ideas on what she wished she had known.
Trung will not be able to lead the Operations Committee
There is chatter about some operational items on the discussion threads.

Financial Update:

Sandi is asking signing contract for St. Julien. Sept 26 - 30.

General Discussion:

Amber suggested a written description for each committee. This lack of clarity may be the cause for the lack of volunteers.
Perhaps the Training Committee could have one member who is the contact at Corporate for different items.
The structure should be written and the topics picked that owners would want to work on.
Amber suggested that a survey be done to ask what operations topics spark the most interest. She will created the survey and asked members to send her questions.

UNOG Board Meeting Notes

November 7, 2019

Attendees: Kurt Hutson, Amber Carroll-Reitz, Ruth Ann Rose, Rich Kernan, Brian Glover

Ad Committee:

Jim and Amber are looking into using the Einstein images and getting a quote for branding use. The recruitment and kick off calls for the Marketing Pilot Program have begun. Tracy Woodall is working on 3 ideas for "smart branding". The relationship with Jim is progressing nicely. There has been discussion regarding if the RIZE program in the Pilot Program should be extended beyond 3 months.

Training/Curriculum:

Kurt was going to reach out to Mercedes about being on the Training Committee but her mother is ill at the moment so the timing may not work out. EJ should be invited to the Board meetings and he is willing to serve on the Curriculum Committee. Kurt will also reach out to Paula (new owner in New Braunsfels) to see if she would be willing to work on a New Owner Success Guide. There was discussion about getting Trung back to work on Operations.

Membership:

EJ is willing to help make membership calls. Ruth Ann will send him names to call.

General Discussion:

There needs to be planning now to be sure there are items being worked on since UNOG will have (hopefully) a presentation slot at the KRK conference in May and will need to show how the organization makes a difference.

UNOG Board Meeting Notes

October 31, 2019

Attendees: Sandi Bennett, Kurt Hutson, Amber Carroll-Reitz, Debbie Webb, Ruth Ann Rose

Ad Committee:

Amber gave update on the 5 pilots that Jim is going to oversee. There will be 11 schools receiving the Rize, Online listings, Website localizations, and Google Ad Words. Jim produced a schedule and project guide lines. Sasha selected schools and was careful to be sure that both UNOG and Non UNOG members, only schools that pay into the Ad Fund Program included, and the schools had good operation standards.

Training:

There was discussion about RightNow Video and the pilot program that Sasha is going to conduct. Kurt had used the system 5 years ago and was not impressed. Sandi and Debbie expressed their thoughts about how the platform can load each school’s own videos, trackable professional development tracked courses, and anonymity for self help training. Since it is month to month, it is worth a try since schools can assign courses to employees. The link will be on the new KRK portal. It will have a master level for KRK to control and each school will have a training portal.

Curriculum:

There was discussion about the CLI curriculum and how schools can use it to help with training teachers. Kurt will reach out to EJ and Mercedes to verify that wish to be on the Curriculum meetings. Kurt gave an over view of CLI and how he uses it and showed examples of the lesson plans and how he implements CLI with KRK Curriculum. He stated that CLA is a supplement and that teacher training is most important. He shared several screens to demonstrate. Sandi and Debbie will talk to Sasha about when a curriclum meeting going and to learn more about the pilot program. Maizi also volunteered to be on the Curriculum committee.

Membership:

Ruth Ann gets trained on the Procare payment system today. She is sending out an email to non members with a streamlined application process since Maizi mentioned the current process has too many steps.

General Discussion:

UNOG Board Meeting Notes

October 28, 2019

Monday:

8:30 - 10:30 Goals for next 6 months:

Membership increase: Ruth Ann will take over running payments and will send one email a month to members with updates and one email a month to non member to encourage membership. EJ has offered to help with phone calls. Ruth Ann created a flyer for Sasha to have to give out to non members when she encourages them to join. Rich will ask Sasha for UNOG to have a presentation slot on the conference agenda. A request for designation on UNOG members name badges for the conference will also be made. The idea was also suggested to do a 5 question survey to get owner perspective about UNOG.

Establish and maintain Training and Operations Committees: There was a concern that Mercedes had not been formally asked to join the Board to help with Curriculum. EJ Davis is also willing to serve on the committee.

New Owner Expectations: Discussion was held with wanting to help new owners create a “wish I had known list” or “expectations vs reality” to help with best practices.

Continue to strengthen the health of the UNOG and KRK relationships.

Bolster Sasha

10:30 - 10:45 Ice Breaker - Fun Facts Game was lead by Amber Carroll

11:00 - 1:00 Lunch and Committee Updates with Sasha and Tony:

Sasha’s Updates:

New school on boarding is taking up a lot of her time at the moment.
Texas PreK issues are resembling the same structure as what the Georgia schools face.

She is pulling in all staff from the field to get everyone trained, policies updated and forms standardized.

Information will be added to the operations manual about professionalism, employee poaching between schools, and owner conduct.

There is a reorganization happening that could possibly include the creation of a SWAT team to help schools that need personal attention instead of having schools in that category in the Regional groups. Those schools owners need to be retrained and go and visit higher performing schools.

With the new emphasis on training, she is looking at how to structure the system. Considering having a regional based trainer in a city to cover all schools in that area instead of multi trainers who travel. This might occur first in Texas and the plan would be presented at the conference.

Summer Camp planning process is lead by a committee to set the theme and there is discussion with various directors and teachers across the franchise for ideas. The committee then creates weekly activities that coordinate with weekly themes and that information then drives the creative artwork. They do secret shop other franchises summer camp themes and it appears the other franchises do the same and they tend to re use some of the KRK themes which is flattering. Although Summer camp curriculum is important, execution, teachers, field trips, building amenities, marketing, and demographics are what truly drives a school’s Summer camp success.

It was suggested to Sasha that they include suggested school organization charts in the operations manual. It was also requested from the Board that she create a organization chart for KRK International. She stated that was being redone and the moment and the newest change was that Training now fell under Operations instead of Creative.

Training videos are part of her goal for professional development for front desk, owner, and teachers. The Better At Work training platform program that she would like to use has self help programs that are not tracked so employees have anonymity and owners can also assign to employees professional courses and their progress would be tracked. The training building is being redone to look like a school (front desk and classrooms) so that videos for training can be done in that building but some will still be done in schools.

Curriculum Department updates included that a contract is under way with CLI and a pilot program of 20 - 25 schools would be done starting January 1and those schools would be taught to do the CLI assessments. This link to the CLI site will be integrated into the new KRK Portal. CLI said that the KRK Curriculum is competitive with other brands and is the best. What is lacking is training and marketing of the curriculum and it is missing the proof that KRK children are advanced when they enter school. CLI is happy to be part of this effort with KRK because it will give them more children to track.

Digital Library - Email marketing: Tony has requested from Ruth Ann a proposal for creating email marketing templates for schools that use email platforms such as ChildCare CRM.

1:00 - 2:00 General Closing Discussion:

There was also discussion about the need for project plans for the 5 pilot programs that Jim McDonald was going to be running. Sasha would be selecting the schools for those programs.

Discussion was also held about the possibility of the Ad Fund paying for portions of products such as Rize, Childcare CRM, Keyword studies that would provide owners with information they need to optimize websites and digital marketing efforts, and a Marketing Guide 101 type manual.

UNOG Board Meeting Notes

October 24, 2019

Attendees: Sandi Bennett, Rich Kernan, Brian Glover, Amber Carroll-Reitz, EJ Davis, Ruth Ann Rose, Debbie Webb

Board Meeting with Sasha October 28:
8:30 - 10:30 Board Meeting - reflection, goals and objectives, new members, organizational chart, membership drive, and items to discuss with Sasha.
10:30 - 10:45 Ice Breaker
10:45 - 12:30 Committee Updates with Sasha, David, and team
12:30 Lunch served
12:30 - 2:00 Closing discussion
Hotel is Embassy Suites on Satellite Road
Meet in lobby at 7:30 to go to dinner
Who is coming? Debbie Webb, Amber Carroll, Brian Glover, Sandi Bennett, Rich Kernan. Kevin Kilgore and Kurt are not coming.

Ad Fund Committee:

Marketing Director Update: Jim met with Amber and Brian to learn more about his deliverables. He will be managing the projects from start to finish as well as the reporting. Details of the Google Adwords test program were discussed and the need for the project planning to really be succinct.

Training Committee Updates:

Sandi is meeting with a training company that is out of Dallas next week. She is very impressed with them and they can add KRK training videos to their portal. Sandi will see if she could set up a meeting for Amber and Rich so can determine if this is something to bring to Sasha's attention. Employees can take courses and their choice in training can be confidential in the cases of courses on topics such as managing mental health.
Debbie, Rich, and Amber are interested in helping with this committee. Debbie would like to roll off the Ad Committee when this committee starts up.

Software Updates:

There was discussion regarding how to get KRK Corporate to provide digital marketing email collateral.

May Conference:

UNOG at the KRK Conference should have some agenda time for a presentation. Rich will ask Sasha about this time slot. UNOG members should have different color names tags or a designation on their name tag. UNOG sign up could also be in the Rose Marketing booth.

Accounting:

Membership:

Ruth Ann will take over the payment processing. EJ is willing to make phone calls to non members
How do we get more people to serve?
Who is now in each office?
Membership Drive
Membership brochure

Curriculum:

EJ would like to help with this group. There has also been discussion about Mercedes also being interested.

General Discussion:

UNOG Board Meeting Notes

October 10, 2019

Attendees: Amber Reitz, Paul Huff, Rich Kernan, Ruth Ann Rose, Brian Glover

Next Week: Ruth Ann out on vacation

Board Meeting with Sasha October 28:
8:30 start - 2:00 end
Hotel is Embassy Suites on Satellite Road
Plans for Sunday night dinner are in the works at Frankies

Ad Fund Committee:

Amber has spoken with Sasha and there is agreement that training costs would come from the operations budget.

Amber lead discussion about what percentage should be spent on internal versus external marketing from the National AD Fund.

Amber did ask the owners in Houston about training ideas for future training meetings and she has those topics.

Rich did suggest that Dale Carnegie training was successful for the Atlanta directors in the past. Given the number of schools who said they considered not resigning, Rich suggested that KRK should be very interested in dedicating a large percentage to training since that is the hot button for most school owners. There were strong opinions about the training collateral needing to be created by outside vendors in order for it to be most effective and attention holding. There were also questions about who would write the content of the training materials. Hiring a past effective director to write the content was also suggested. Amber does have someone in mind who might be able to assist with writing the materials. Rich suggested that a dedicated staff member within KRK shadow the vendor with the idea that staff person would then be trained to take over in year 2 or 3 of the project.

Next Ad Fund Meeting -

Marketing Director Update:

Jim McDonald's proposal was presented to Sasha with the pricing. He was asked about deliverables for the proposal and why the price would not be decreasing. There was discussion about if deliverables should be expected. There was discussion about how much of the work Jim would be doing and how much does a high level executive do versus lead and oversee. There was discussion about if there should be a negotiation on pricing given that Sasha was expecting a price decrease after the three months.

There was concern about Sasha's feelings about Jim's past travel and how much of his presentation that KRK give him. There was also talk about buying less of Jim's time and let the project move at a slower pace. In the future Brian suggested clearer and concise contract and Amber said that had already been discussed with him. A job description might suffice. There is also need for an ongoing relationship and or a clear start and stop plan.There was discussion about if this position should be internal at KRK and the opinions expressed that this should stay external. The members gave Amber suggestions on how to negotiate with Jim for less money if less time was needed.

Curriculum:

Training Committee Updates:

Software Updates:

September Conference:

Accounting:

Membership: Website updates

General Discussion:

UNOG Board Meeting Notes

October 3, 2019

Attendees: Brian Glover, Sandi Bennett, Amber Reitz, Paul Huff, Ruth Ann Rose, Rich Kernan

Board Meeting with Sasha October 28:
8:30 start - 2:00 end
Hotel is Embassy Suites on Satellite Road
Plans for Sunday night dinner are in the works at Frankies

Ad Fund Committee:

There was discussion on how the first Ad Fund meeting with Sasha and her thoughts on percentages of spend on items like: training, external, and internal marketing.

Training Topics could be covered with video meetings:

Supervision
Positive Guidance
Professionalism
Curriculum Implementation
Station Management
Station Enhancements
Cleanliness
Interaction with children
Training on children with special needs
Infant and Toddler training
Classroom management
Outside Safety
ABC Mouse
Kid Reports
ProCare
Preschool training
After school training

The goal should be to have a set number each quarter. Amber will talk to Sasha about these items.

Next Ad Fund Meeting - moved to Tuesday instead of Wednesday due to the Houston Ad Fund.

Marketing Director Update:

Brian brought up Sasha's concerns about not knowing what Jim would be doing for the $15 a month and how the future reduction of his fees would work and the frustration the committee members felt over this issue. Amber shared Sasha's frustration with Jim's travel cost, her original expectation that only the first 3 months would be $15K, and the lack of a detailed proposal/contract. Amber also shared that Sasha did like JIm and wanted to work with him but just wants a defined contract. Amber will work with Sasha to get the points defined for the next contract. Amber said Sasha was open to hiring an internal marketing employee but that was not defined.

Amber brought up that Google ads should have recorded phone lines.

Curriculum:

Training Committee Updates

Software Updates:

September Conference:

Accounting:

Membership: Website updates

General Discussion:

UNOG Board Meeting Notes

September 26, 2019

Attendees: Peggy Kernan, Rich Kernan, Paul Huff, Bret Beitler, Ruth Ann Rose, Sandi Bennett, Brian Glover, Debbie Webb

Marketing Director Update: Extension of Jim's contract needs to be discussed. Jim will present Beta tests.

Jim suggested his top 3 suggested for the beta tests: Local Search Google ads for a $60,000 fee and matching funds from schools, free listings $12,000, Rize reviews for $10,500. Next two suggestions included: Brand Video suggested is $55,000 and sites being localized with Digital enrollment packages for $14,200. The next wave of test could include new movers testings. He will need to know by next Wednesday if he will be continuing. There was a question about his price being negotiated with a longer contract. He stated that his invoice amount tends to go down as internal staff takes over the scope of work. Discussion was also had regarding how schools opt in and are selected to be part of these tests. There should be a high commitment.

Curriculum: Mercedes volunteered at the conference to head this up. Who will reach out to her to fill her in on latest events and where to start up?

Training Committee Updates/Video Project:

Software Updates:

September Conference:

Sandi is making plans for the next conference Sept 27 - 30th at same location. Brian complimented Sandi on her hard work on the planning of the conference.

Ad Fund Committee:

Peggy Kernan reported about the Summer Camp Curriculum theme meeting and the prospect of a sock drive and her input on the idea. There will need to be a date set for all future ad spends to go through the budget process.

NAP/SEO:

Accounting:

Membership:

Ruth Ann will present membership and admin proposal as request at Boulder.

General Discussion:

Rich reviewed what the deliverables were that were presented to Sasha that would make franchisees eager to resign franchise agreements such as: training, franchisee support in the form of a liaison in the office, website maintenance, and other items.

Quickbooks Financial reports

Amber will lead the process of the responsibility chart. There is a group effort going to reach out to people who have not filled out the survey and for new committee leads for Curriculum, training, and Operations. It is important to have a board meeting in the spring with David and Sasha again. Preferably before the KRK Conference in Atlanta in May.

It was suggested that Sandi to follow up with Sasha to try to meet in Atlanta the week of October 27 - Nov 2. Brian wants to establish a meeting with Corp on a monthly basis to approve funding as part of the Ad fund committee. It was suggested an agenda be established for the meeting that covers approvals, budgets and financials. Amber will set this up.

Amber and Debbie suggested that the Ad Committee work with Woodall to get a "how did you hear about our school" on both the enroll now and contact us tab.

UNOG Board Meeting Notes

September 12, 2019

Attendees: Amber Reitz, Paul Huff, Kurt Hutson, Brian Glover, Rich Kernan, Ruth Ann Rose, Bret Beitler

Marketing Director Update:

Curriculum:

Training Committee Updates/Video Project:

Software Updates:

September Conference: Chuck has given a ChildCareCRM data base for UNOG to use to track efforts to communicate with UNOG members. It has been suggested that iPads be purchased and used for the sign in process at Boulder to show the ease of use of Chuck's new app and to begin loading the data base. It has also been suggested that a prize, such as a room discount, be given to the winner of a drawing for those that use the app to register for the conference.

Need to look at the agenda one more time:

Ad Fund Committee:

Bret discussed the presentation that he and Brian will give. Ruth Ann gave an overview of the website traffic report.

NAP/SEO:

Accounting:

Membership:

Kurt spoke about replacing Board members that have not been active which include Kevin, Trung, Doug, and Julie. There was discussion about asking these people if they would like to become active on the Board or if they prefer to roll off the Board. The process of adding and voting in new Board members.

There needs to be concerted effort to clean up the membership list.

General Discussion:

Rich talked about how there needs to be a responsibility list of who is responsible for what tasks at KRK Corp:

KRK Website updates

Ad Fund Approval Process

Training

Quickbooks Financial reports

UNOG Board Meeting Notes

September 5, 2019

Attendees: Brett Beitler, Paul Huff, Kurt Hutson, Sandi Bennett, Maizi Chilton, Debbie Webb, Ruth Ann Rose, Rich Kernan, Brian Glover

Marketing Director Update:

Curriculum:

Training Committee Updates/Video Project:

Videos should be done Friday for proofing. A roll out plan still needs to be determined. These videos will serve as a template with KRK doing the future projects.

Software Updates:

Paul has spoken with Chuck regarding his software. He feels Chuck has done a great job with a new iPhone app and is much more intuitive to use.

He will be previewing at the Boulder conference. Paul's staff was very impressed with the changes. The launch will be at the end of September.

The desktop interface will be out by the end of the year. Chuck also previewed the changes to the Kiosk as well. Chuck also bought JustFillOut.com and will be showing this at the conference as well. Paul also visited with Chuck regarding Sasha's current feelings regarding her past interactions with him. Chuck is willing to work to improve the relationship. Paul discussed with Chuck that getting uniform approval for all schools to have ChildCare CRM paid for via the National Ad Fund. Paul is suggesting that ChildCare be an additional product for Rose Marketing to offer with a service representative within Rose Marketing that would service the 25 - 30 schools that use it. Debbie also brought up the need for the forms to have periodic updates/change management. Paul feels confident that Chuck could put that request into his software update plans for the future.

September Conference:

Sandi is working to get two more rooms. The Board dinner is on Tuesday. Ruth Ann can print agenda's and name tags. Rich is creating a pre conference survey to send out that would ask questions about enrollment, capacity, revenue, part of regional ad fund, social media, state inspection report, community events, and main services received from KRK and the National Ad Fund. Grant will do a P & L review.

Ad Fund Committee: Bret and Brian are working on their presentation for UNOG conference. Bret is going to be speaking to Amber Carroll about replacing him as the committee head once he rotates off the Board.

NAP/SEO: Brian Brown has completed the statement for the NAP/SEO issue. The next step is to work out pricing for the problem statement and to then present to UNOG.

Accounting:

Brian asked if Board members had reviewed the spreadsheet he had sent out. There was discussion about how the information regarding the spend so far this year would be presented. Brian is still reaching out to Tony for more information.

Membership:

General Discussion:

Kurt will reach out to Sharon regarding her questions about ProCare. Paul also volunteered to bring her concerns to the person he is working with at ProCare. Debbie is also happy to be part of the conversation with ProCare. There needs to be more owners who have the same concerns before it becomes an official UNOG project. Paul did share some concerns about his experience with ProCare when he moved the UNOG database and other situations. There was some discussion about the plan to get more commitment from Board Members.

UNOG Board Meeting Notes

August 29, 2019

Attendees: Maizi Chilton, Paul Huff, Jim McDonald, Rich Kernan, Kurt Hutson, Bret Beitler, Brian Glover

Marketing Director Update: Jim sought approval to spend $1500 for Kantar to do a study on competitor ad spend. This information will be beneficial in helping him to know how the competitors are targeting areas and how KRK should react. This was approved. He also sought approval to spend $8000 for a consumer research that would study brand awareness, benchmarks, and key attributes. Jim will write up more of a description of deliverables for this proposal and submit it to the group. There was also discussion about spending $4000 to get some creative ideas for future campaigns and which agencies should be included in that process. There was discussion about working exclusively with Woodall with this step or to go ahead and include other agencies. Rich brought up past consumer studies from 5 years ago and how those studies had been received by KRK Corporate.

Curriculum:

Training Committee Updates/Video Project:

Videos should be done Friday for proofing. A roll out plan still needs to be determined. These videos will serve as a template with KRK doing the future projects.

Software Updates:

Paul has a meeting with Chuck on September 4th to go over ChildCare CRM software updates. There was discussion regarding the relationship strains between Sasha and Chuck. This may cause some difficulties in trying to get approval for Ad Fund dollars to be used for ChildCare CRM. Rich and Paul will work on trying to find solutions for this situation.

September Conference:

Maizi reached out and ask Sasha to speak about: curriculum, Ad Fund Administration, growth of franchise and updates, corporate resale guidelines, other topics she would like to cover during her time on the agenda at UNOG. Sasha agreed to speak on those subjects. Ruth Ann will present how to join the Portal during her presentation. There was also discussion about Ruth Ann curating content and discussion to get more people involved. She will research and begin to do the work of promoting the portal.

Ad Fund Committee: Bret and Brian are working on their presentation for UNOG conference.

NAP/SEO: Brian Brown is working on a problem statement for the NAP/SEO issue.

Accounting:

A recent spreadsheet of expenditures was discussed. Brian is working with Tony to get financial statements and vendor expenses. Tony pulled the current spreadsheet information from bank statements and it is a thorough report. Bret and Brian will use this data to create a budget for the UNOG presentation. Brian wants to be sure that there is transparency for the members. He will ask for verification of funds and will be sure the information he presents is accurate. He will present a breakdown of the Woodall expenses. A process is needed to be sure Brian gets financial reporting on a regular basis. Rich suggested that Brian list out what he needs for his UNOG presentation to Tony so that Corp has a chance to fill in the gaps. Brian will put some thought into how to proceed on this process. There was discussion about if Tony should help with the presentation. He and Bret will also explain there is now a process in place to control spending. There should also be strict rules for schools to give reporting for beta test projects so ROI can be measured.

Membership:

Paul said that the ProCare payments were made yesterday for the UNOG dues.

General Discussion:

UNOG Board Meeting Agenda

August 22, 2019

Attendees: Jim McDonald, Sasha Vinson, Tony Hickbottom, Debbie Webb, Brian Glover, Paul Huff, Rich Kernan, Sandi Bennett, Bret Beitler, Debbie Webb, Ruth Ann Rose

Marketing Director Update: Jim gave an excellent overview of his presentation for the UNOG meeting. Expenditures for the Kaplan study was approved. There was a sense of excitement for the ideas and thoughts that Jim conveyed.

UNOG Board Meeting Notes

August 15, 2019

Attendees: Brian Glover, Maizi Chilton, Bret Beitler, Ruth Ann Rose, Paul Huff, Kurt Hutson, Grant Chilton

Curriculum: There is a Curriculum meeting this week but Ruth Ann has not received any more details regarding the meeting. A new committee head will be requested to head up the committee. Perhaps Sasha could give an update during her time on the agenda. Maizi will reach out and ask Sasha to speak about: curriculum, Ad Fund Administration, growth of franchise and updates, corporate resale guidelines, other topics she would like to cover during her time on the agenda at UNOG.

Training Committee Updates/Video Project:

Videos should be done tomorrow for proofing. A roll out plan still needs to be determined. These videos will serve as a template with KRK doing the future projects.

Software Updates:

Paul has not heard back from Chuck of ChildcareCRM regarding their updates. He will reach out to Chuck.

September Conference:

See notes above in Curriculum and below in Ad Fund Committee.

Ad Fund Committee:

Brian and Bret will work on the Ad Fund presentation in Boulder. Ruth Ann will send her content ideas for her presentation to be sure there is not overlap. The website traffic proposal was approved and Ruth Ann will have that completed before Boulder and will include it in her presentation. The Problem Statement for the Web Traffic Report is filed under Ad Fund Proposals in the Filing Cabinet area of the UNOG Portal. Post Boulder conference Bret will be stepping down from leading the Ad Fund Committee due to the purchase of his third school and will help to vet his replacement.

Marketing Director Update:

Bret will meet with Jim today to get his overview of his status so far into the project based on his scope of work. Bret will ask if Jim he can do a few things outside the scope as far as a boiler plate marketing plan.

Review Program:

Rize was discussed and the general thought was that this should be an individual school purchase due to the amount of funds it would take from the national budget. The Problem Statement is filed in the UNOG Filing Cabinet under Ad Fund Proposals.

Social Media:

Ruth Ann will report on the Social Media Beta Test at Boulder.

NAP/SEO:

Ruth Ann will work on a Problem statement for this issue.

Accounting:

Misha is sending out emails about payment drafts for UNOG since there is some updates occurring with ProCare. She will be drafting payments on Monday. There was a meeting last week with Rich, Debbi, Sasha, David, Jim, and Darlene but there has not been an update of how the meeting went or how the discussion of Ad Fund finances were to be handled.

Membership:

Discussion was held regarding how to distribute information to members. A monthly newsletter

General Discussion:

UNOG Board Meeting Notes

August 8, 2019

Attendees: Sandi Douget, Bret Beitler, Paul Huff, Debbie Webb, Ruth Ann Rose, Brian Glover, Rich Kernan

Curriculum:

Training Committee Updates/Video Project:

Software Updates:

September Conference:

There are 4 rooms left and Ruth Ann will send out another request for sign ups. Agenda is set. Tuesday night will be a board dinner with David and Sasha. Kathy will speak on some Primrose school sales. Ruth Ann will create the lanyards, agendas, and confirm AV equipment. Sandi has Jim speaking on Tuesday so that people can have time to digest the Ad Fund update that occurs on Monday. Brian has had a discussion with Jose Diaz on the mindset of the Florida owners and Brian volunteered to go to Florida and to a UNOG presentation. There was discussion regarding content for the Boulder conference and having Tony present his structure will be helpful.

Ad Fund Committee:

Marketing Director Update:

Review Program:

Social Media:

NAP/SEO:

Accounting:

Membership:

General Discussion:

Debbie gave an overview of meeting with Jim and items that need to be addressed which include the Boulder presentation, how time has been spent, Woodall expenditures, the process of how money is spent, and how the Ad Fund Committee would approve projects. Brian discussed the $72,000 that was paid to Woodall but it is not clear what the invoices were for or the time period that those checks covered. Paul suggested that someone have a discussion with the accountant that does the books so that the request can be made for certain reports to be made available each month on an ongoing basis. David confirmed with Brian the reports he has received and will get Brian reports with more detail.

Brian reiterated the desire for everyone to work together for cohesion moving forward. Brian stated that everyone is wanting to no longer revisit the past, but rather create positive processes to keep the healthy environment on a continuum. Sasha did request that going forward, UNOG reps who come to Franchise Academy to only discuss the current health of the relationship between owners and KRK Corp and not the past relationships.

Rich spoke more about the meeting with Jim and the expectations for Boulder's presentation. There is a concern that the bulk of Jim's work so far was school visits. Jim also wants to send out a survey to owners to identify items that owners feel the Ad Fund should be spent on in their opinion. There is meeting today with Jim where the expectations and deliverables will be discussed. Bret expressed gratitude for how the process has gone so far with this project.

Rich walked through his Ad Fund Starting Point document that discusses the criteria of how Ad Fund dollars would be spent and the process of how the projects would be initiated and funded. Debbie brought up the need to appove and begin the website traffic.

Ruth Ann presented the Website Traffic Problem Statement as an example of how the process of Ad Fund Expenditures process, steps and forms. Tony is working on this structure and process and will send it out later.

Ruth Ann will clean up and reformat Rich's document

UNOG Board Meeting Notes

August 1, 2019

Attendees: Sandi Douget, Bret Beitler, Rich Kernan, Debbie Webb, Ruth Ann Rose

Curriculum:

Training Committee Updates/Video Project:

Videos in final edits.

Software Updates:

September Conference:

50 people registered not including vendors. Sandi ad Ruth Ann will start meeting weekly to be sure all details are covered. Travel cost is not covered for Board Members for this event. Rich would like Kathy Ligon to look over lease agreements for KRK owners to lease their building. A plan was made to try to reach out to Florida owners to get them to come.

Ad Fund Committee:

Marketing Director Update:

Per Brett: Met with Chief Outsiders today in Houston. I have scanned over a few items:

1) Ad Fund Approval/Allocation Process. (Checks and Balances on Being Good Stewards of Everyone’s Investment Ad Fund Capital). Rich will work on this further.

There are handwritten notes on this page we can discuss on Thursdays Call.

This sheet will be edited after everyone’s input.

2) Kantar Media research. $1500 project to uncover what 8 different pre-school brands spend on various forms of media outlined on the proposal attached. The amount other franchises charge for their National Advertising will be a sensitive topic since the idea of raising this fee is brought up often.

This will be included on their research and findings packet to be presented in Boulder.

Kantar Media can boil this down to Regional research findings so we know what markets spend and on what

There was discussion about having Jim on a UNOG call on Aug 22 to go over his Boulder presentation.

Review Program:

Social Media:

NAP/SEO:

Accounting:

Membership:

General Discussion:

A UNOG Welcome packet is another idea that would help with recruitment. Ruth Ann is working on a monthly newsletter.